For apparel and clothing boutiques
Build a boutique email list and announce every new collection
Customers scan a QR code at the counter and enter a giveaway to join your boutique as members. When your next buy arrives, you email people who already like the way you curate.
Yehro collects emails only, never phone numbers.
01 · What you get
A list of customers who love your buying
New-collection emails
Photograph a few pieces when a delivery lands and send them to your members the same day.
Sell through small buys
When you only bought four of a style, an email to members can sell them before markdowns.
Fast signup while they browse
The QR code works at the fitting room or the counter, and signup takes about ten seconds.
A list you own
Followers live on Instagram's terms. These emails are yours to export and keep.
Giveaways that fit your shop
A gift card, an outfit, or a piece from the new collection. You pick the prize.
Email only
No phone numbers and no tracking, so customers sign up without hesitating.
02 · The problem
Instagram decides who sees your new arrivals
- 1. You post a new collection and the algorithm shows it to a sliver of your followers.
- 2. Your best customers find out about arrivals only if they happen to stop by.
- 3. The notebook by the register has three months of names nobody has typed up.
- 4. If your lease ends or you move locations, your customer relationships don't move with you.
- → Most boutique owners know their regulars would buy from an email, but building the list one handwritten name at a time never gets past the second page.
03 · The system
How Yehro works in a boutique
A QR code at the counter
Print it, frame it if you like, and set it where customers pay. Nothing to install.
A giveaway that suits your brand
Raffle a piece from the new drop or store credit. Entry takes an email and about ten seconds.
Members instead of names on a sheet
Customers join the boutique they already tell their friends about.
Short emails that sell
A couple of photos and a line about what just arrived will bring regulars in.
You own the list
Export your members any time. The list stays with your store, not with us.
04 · Early stores
Boutiques are building real member lists
"We put the code next to the register and got 190 members in the first month, mostly while people waited for their card to run."
"I emailed the fall collection to 240 members on a Thursday and had the best Saturday we'd had since December."
"Four of the six coats from our small winter buy sold to people who came in from one email."
05 · What changes
What changes for your boutique
- 1. BeforeNew arrivals reach whoever walks by the window, plus whatever slice of your followers Instagram allows.
- 2. Day oneThe QR code sits by the register and customers join while they check out.
- 3. Month threeHundreds of members who chose to hear from you, built from your own foot traffic.
- 4. Long termEvery collection launches to an audience you own, whatever happens with algorithms or the storefront.
06 · Get started
What would your next collection do if 300 regulars heard about it the day it arrived?
Your customers already love your buying. Yehro gives them a ten-second way to stay in the loop.