For independent toy stores
Build a toy store email list and reach parents before the holidays
Parents buy toys on a calendar of birthdays, holidays, and rainy weekends. A QR code giveaway at your counter makes them members, so your store comes to mind when the next occasion lands.
Yehro collects emails only, never phone numbers.
01 · What you get
A list that peaks when you do
Holiday arrival emails
When the Christmas stock lands in October, members hear while the shelves are still full.
Hot toy alerts
Whatever this year's must-have is, the email that says you have it in stock brings families across town.
Birthday season, all year
Parents buy for their kids' friends constantly. A monthly what's-new email keeps you the default gift stop.
Fast signup at the counter
Parents scan while you wrap. Ten seconds, even with a toddler pulling their arm.
A list you own
Exportable any time, and it stays with the store.
Email only
No phone numbers, just an email from the grown-up.
02 · The problem
Your busiest season is their loudest
- 1. You compete with Amazon and Target hardest exactly when gift budgets are decided.
- 2. Parents who loved the store in December don't think of it again until next December.
- 3. The hot toy sells out everywhere, you have six, and no way to tell anyone.
- 4. Birthday-party gift runs go to whoever's closest, not whoever's best.
- → A toy store can win every in-store moment and still lose the year to convenience. Parents buy from whoever reaches them when a gift is needed.
03 · The system
How Yehro works in a toy store
A QR code at the register
Print it and put it at parent eye level by the till.
A giveaway kids will campaign for
Raffle a big building set and the kids will march their parents over to the code.
Members with a reason to return
A parent on your list has your store in mind before the next party invitation arrives.
Emails timed to the gift calendar
New arrivals monthly, a holiday guide in November, a summer boredom-busters note in June.
You own the list
Export it whenever you like. It belongs to your store.
04 · Early stores
Toy stores are building real member lists
"The building-set raffle added 310 members in two months. Kids dragged their parents over to enter, every single day."
"Our November gift-guide email was our best sales day outside of Christmas week."
"When we got a restock of the season's impossible-to-find doll, one email sold all nine in an afternoon."
05 · What changes
What changes for your store
- 1. BeforeDecember carries the year, and the other months depend on birthday luck and walk-ins.
- 2. Day oneThe code goes up at the register and parents join while gifts get wrapped.
- 3. Month threeA list of local families, and monthly emails that smooth out the quiet stretches.
- 4. Long termEvery gift occasion in your neighborhood starts with your store in the inbox.
06 · Get started
How many parents bought a perfect gift here this month and won't think of you again until December?
Their kids already love your store. A member list keeps the grown-ups connected too.