For independent jewelry stores
Build a jewelry store email list and stay in touch between visits
Jewelry customers may buy twice a year, but they decide where to buy long before they walk in. A QR code giveaway makes them members of your store, so you're in their inbox when the moment comes.
Yehro collects emails only, never phone numbers.
01 · What you get
A list for a long-cycle business
First look at new pieces
Members hear when new collections and one-of-a-kind pieces arrive.
Trunk show and event invites
Designer visits and private viewings fill from your list instead of cold calls.
A dignified signup
No clipboard on a glass case. Customers scan and join in seconds.
A list you own
Every address is exportable and stays with the store.
A prize that suits the store
A pair of earrings or a cleaning-and-inspection package makes a prize people take seriously.
Email only
No phone numbers. High-trust customers appreciate the restraint.
02 · The problem
Your average sale is high, your visit frequency isn't
- 1. Months pass between a customer's visits, and other jewelers advertise to them the whole time.
- 2. Engagement customers love you once and then have no reason to return until an anniversary.
- 3. Trunk shows and new designers reach only the people who happen to ask.
- 4. The customer book behind the counter depends on whoever remembered to update it.
- → In jewelry, the store that stays politely in touch wins the next occasion, and right now that's rarely the independent.
03 · The system
How Yehro works in a jewelry store
A QR code at the counter
A small framed card by the register does it. Nothing touches your POS.
A giveaway that fits the store
Raffle a piece or a service package. Entry is an email and ten seconds.
Members, treated like clients
Customers join the store, the same way you already treat your best clients.
Emails for occasions and arrivals
New collections, holiday reminders, and service due dates give you natural reasons to write.
You own the list
Export it any time. Client relationships belong to the jeweler.
04 · Early stores
Jewelers are building real member lists
"We collected 120 members in two months with an earring giveaway. These are people standing in a jewelry store, exactly who I want on a list."
"Our holiday preview email booked eleven private appointments in one week."
"An email about a designer trunk show sold two pieces before the show opened."
05 · What changes
What changes for your store
- 1. BeforeYou meet a customer at an engagement and hope they remember you at the first anniversary.
- 2. Day oneThe code sits by the register and browsers become members.
- 3. Month threeYour list holds past buyers and future ones, and event emails start filling seats.
- 4. Long termEvery gifting season and milestone, your store is the one already in their inbox.
06 · Get started
How many people admired a piece this month and left without a way for you to reach them?
They'll buy jewelry again within a year or two. Yehro keeps your store in the conversation until then.