For independent shoe stores
Build a shoe store email list and tell buyers when new shoes drop
Customers scan a QR code at your counter and enter a giveaway to become members of your store. When the next release or restock lands, you email a list you own instead of hoping the right people walk in.
Yehro collects emails only, never phone numbers.
01 · What you get
A member list built from your own foot traffic
Members hear about drops first
Email your list the morning a new release hits the wall, before it shows up on anyone's feed.
Restock alerts that bring people back
The customer who missed their size last month comes back when you tell them it's in again.
Fast signup at the register
Customers scan and join while they're trying on or checking out. No clipboard, no pen.
A list you own
Your Instagram followers belong to Instagram. These emails belong to your store, and you can export them any time.
Giveaways that fit sneaker culture
Raffle a pair from a hyped release or a store gift card. You choose the prize and can change it per drop.
Email only
No phone numbers and no tracking. Customers leave an email address and nothing else.
02 · The problem
Foot traffic doesn't scale with your buying
- 1. You bring in a strong release and the only people who know are the ones who happen to walk past.
- 2. Your drop announcements go to Instagram, where the algorithm decides who sees them.
- 3. Regulars ask you to text them when their size comes in, and there's no good system for it.
- 4. The paper list by the register fills up with names you can't read and emails that bounce.
- → Most shoe store owners know a mailing list would move inventory, but between receiving, the floor, and the register, nobody has time to build one by hand.
03 · The system
How Yehro works in a shoe store
A QR code by the register
Print it and tape it where people pay or lace up. That's the whole install.
A giveaway that gets sneakerheads to sign up
Raffle a pair or a gift card. A ten-second entry gets you the email.
A membership customers remember
Joining your store's list to win a pair feels different from writing an email on a clipboard.
Drop and restock emails
Send a photo, a price, and a pickup day. Short emails from a real store sell well.
You own the list
Download your members whenever you want. The list stays yours if you ever cancel.
04 · Early stores
Shoe stores are building real member lists
"We raffled a pair from the spring release and picked up 160 members in three weeks. Most of them were people already in the store to buy something else."
"I emailed 90 members when the trail runners came back in stock and sold 14 pairs that week without posting anything."
"The sign-up sheet used to get two or three names a week. The QR code gets that many on a slow afternoon."
05 · What changes
What changes for your store
- 1. BeforeNew releases sell to whoever happens to walk in that week, and Instagram posts reach a fraction of your followers.
- 2. Day oneThe QR code goes up by the register and customers start entering the giveaway the same day.
- 3. Month threeA few hundred members, built one checkout at a time from people who already shop with you.
- 4. Long termEvery drop, restock, and end-of-season sale goes out to a list you own, in an inbox instead of a feed.
06 · Get started
How many people tried on shoes this week and left without a way to hear about the next drop?
They were standing in your store with their phone in hand. Yehro turns that moment into a member.